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Explore industry news, insights, and updates from the Irish CX Impact Awards.

Dotdigital refreshes brand and launches new website to reflect expansion into AI-powered customer experience platform

Author: Archie Villaflores

London-headquartered SaaS firm Dotdigital has launched a new corporate website and refreshed its commercial brand to reflect its evolution into an all-in-one customer experience and data platform. The rebrand coincides with recent acquisitions of Fresh Relevance, Social Snowball and Alia Software.

Circle K invests €900,000 in Shannon store refurbishment to expand customer experience and mobility services

Author: Archie Villaflores

Circle K Ireland has reopened its refurbished Shannon store following an investment of over €900,000, delivering an expanded food, drinks and mobility offering for local customers. The redevelopment has created three new jobs and retained 12 existing roles in the Shannon community.

Park2Travel invests €2 million in real-time passenger tracking and new shuttle fleet at Dublin Airport

Author: Archie Villaflores

APCOA-operated Dublin Airport parking and transfer service Park2Travel has invested more than €2 million in a real-time passenger information system and five new shuttle buses. The upgrade targets boarding times, accessibility and journey confidence for more than 25,000 passengers a week.

Genesys acquires Pinkfish to advance agentic AI orchestration across enterprise customer experience systems

Author: Archie Villaflores

US-based AI-powered experience orchestration firm Genesys has acquired Pinkfish, a leading agentic orchestration workflow company, to expand its Genesys Cloud AI with MCP-based tool integration and workflow automation capabilities. The deal enables AI agents to connect customer intent to governed actions across enterprise systems at scale.

Omnicom Oceania acquires CX Lavender to deepen customer experience and digital transformation capability across Australia

Author: Archie Villaflores

Australia-based Omnicom Oceania has acquired the majority of customer experience agency CX Lavender, adding approximately 20 employees and proprietary technology assets to its growing marketing and customer transformation capability. The deal strengthens Omnicom Oceania's presence across customer experience, loyalty and digital transformation.

Legal & General expands Microsoft collaboration to embed AI across 10,000 staff and transform customer experience

Author: Archie Villaflores

UK-based financial services firm Legal & General has expanded its three-year Microsoft collaboration to deploy AI tools across 10,000 employees globally. The agreement has already driven an eight-point year-on-year increase in Net Promoter Score across its DC and Workplace Savings division.

AIB rolls out redesigned mobile banking app using machine learning to deliver personalised financial insights

Author: Archie Villaflores

Allied Irish Banks has launched a redesigned mobile banking app powered by machine learning and personalisation capabilities, marking what the bank describes as its most significant change to its mobile channel in over a decade. The phased rollout begins at the end of June following an 18-month development process.

Noledge Group launches SRUU platform to unify retail operations and enhance customer service for multi-site operators

Author: Archie Villaflores

Irish financial management and ERP specialist The Noledge Group has launched SRUU, a new digital retail platform designed to enhance customer service and unify operations across more than 600 stores. The platform is backed by an initial €250,000 investment with a target of €1 million in additional revenue by 2028.

Ann Marie O'Donnell confirmed as judge for Irish CX Impact Awards 2026

Author: Archie Villaflores

Ann Marie O'Donnell, Director of Customer Strategy at Actavo, joins the judging panel for the Irish CX Impact Awards 2026, bringing over 20 years of customer experience strategy, journey mapping, and employee engagement expertise gained working with leading international brands across Ireland, the United Kingdom, and the Caribbean. A specialist in inclusive customer experience design for customers with varying abilities, O'Donnell contributes a practitioner's command of CX framework development, capability management, and measurement systems to the evaluation process.

The Privacy Dividend: Why Irish Organisations Should Treat Consent Management as a Customer Experience Investment

Author: Archie Villaflores

Usercentrics' State of Digital Trust Report 2025, surveying 10,000 consumers including 700 in Ireland, finds that data transparency is now the single most powerful driver of brand trust. Irish organisations that treat consent management as a CX investment rather than a compliance cost stand to gain a durable loyalty advantage.

Discover What's Happening

The Irish CX Impact Awards 2026

The Irish CX Impact Awards 2026

November 4th, 2026

Crowne Plaza Hotel, Santry

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