Revisiting the Irish CX Impact Awards 2025, New Ireland Assurance was shortlisted for the Customer Contact Centre of the Year award, recognised last year for delivering over 390,000 customer interactions annually through a model that balanced digital innovation, empathetic service, and continuous improvement within a complex regulated environment. As the 2026 cycle draws closer, the standard New Ireland Assurance brought to the shortlist, where operational scale and genuine customer-centricity advanced together, sets a meaningful benchmark for the organisations now preparing to make their case.