In a throwback to the Irish CX Impact Awards 2025, Intercom was shortlisted for the Best Use of AI in Customer Experience award for deploying Fin, its AI support agent, as the primary engine of a customer service transformation that resolved 81 percent of customer issues autonomously while enabling round-the-clock support at a scale its human team alone could not have sustained. As the 2026 cycle draws closer, Intercom's demonstration that an AI-first support strategy can simultaneously improve customer outcomes and reshape how human teams contribute sets a meaningful benchmark for the organisations now preparing their entries.