Three Ireland wins Best Online Experience & User Interface at Irish CX Impact Awards 2025
Singled out for delivering a future-ready digital platform in 2025, Three Ireland secured the Best Online Experience & User Interface award at the Irish CX Impact Awards 2025, recognised for a comprehensive platform overhaul that placed customer feedback at the centre of every design decision. Rather than applying incremental updates, Three Ireland stripped its existing platform back to fundamentals, gathering real user feedback to identify and address the pain points that most affected everyday interactions. The rebuilt experience prioritised ease of use across every customer touchpoint, with the transformation documented through compelling before-and-after evidence that demonstrated tangible gains in both functionality and customer satisfaction.
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