Judging Panel

An independent panel of recognised and expert judges, both domestic and international, drawn from academia, business and broader related sectors will determine the winners of the Irish CX Impact Awards.

Our focus is to deliver a balanced judging assessment from industry leaders who will bring their extensive knowledge, enthusiasm and expertise to the judging process ensuring that the winning entries are truly outstanding and worthy of receiving a trophy.

The panel is carefully selected to ensure the Awards judging process is fair and objective. The judges are bound by a strict confidentiality agreement and are required to declare any conflict of interest in entries over which they deliberate, in which case that entry will be reallocated. The integrity of this process lies at the very heart of all that we do.

A comprehensive judging process has been developed to decide the winners of the Irish CX Impact Awards.

If you are interested in joining the judging panel, please email your details to our team: judges@businessriver.com

2023 Judging Panel

Agnieszka Jozwiak

Customer Experience Consulting & Advisory

Agnieszka is a CX professional with over 15 years’ proven track record of improving business operating models and innovating service design utilising experience management strategies built around knowledge centred services. VIEW MORE

Tatiana Brudiu

QA Manager

Tatiana is a Customer Insight and Quality Assurance Manager in the Telecommunications industry. Tatiana has over 20 years of experience working in customer service improvement. She is a Bachelor graduate in English Language, Literature, Linguistics and Pedagogy. VIEW MORE

Charlotte Buckley

CX manager

Charlotte is CX manager in Musgrave responsible for managing numerous voice of the customer programs. She has held a number of different marketing roles through her career and she is passionate about customer experience as a way to deliver for the business and end consumer. VIEW MORE

Ronika Chakrabarti

Associate Professor in Marketing

Ronika Chakrabarti is an Associate Professor of Marketing at Trinity College Dublin. She has been a visiting scholar at Kellogg School of Management (Northwestern University) and Cambridge Judge Business School (University of Cambridge). VIEW MORE

Rachael Corcoran

Director, Digital Engagement Lead


Tim Farmer

Managing Director

Tim is the Managing Director of the award-winning Customer Experience and Customer Strategy consultancy, W5. He is a regular conference speaker, and is a member of the CXPA Ireland committee, Digital Marketing Institute, AIMRO, MRS and ESOMAR. VIEW MORE

Sarah Maddock

Customer and Contract Service Delivery Manager

Sarah works for Transport Infrastructure Ireland overseeing Customer Experience at eFlow. She has a strong track record in customer facing communications, operations and processes. A key area of focus for Sarah is moving the dial on customer satisfaction. VIEW MORE

Tara Martin

Vice President - Customer Success

Tara has over two decades of experience in strategy formulation, business development, customer experience design and delivery, and driving digital transformation in the car rental industry. Since 2021 she has been serving as Vice President - Customer Success at RentalMatics VIEW MORE

Terri McCarthy


Terri is CX and Marketing specialist, with 20 years experience as a consultant and client side. Passionate about creating data and insight led customer and marketing strategies and linking it clearly to deliverable business value. VIEW MORE

Jenny McCoy

Irish Management Institute International Ltd.

Jenny has over 20 years’ experience in the design and delivery of customer experience. Throughout her career, Jenny has pioneered process improvements to drive and enhance innovation, collaboration in the pursuit of world class customer experience. VIEW MORE

Ifah Sivak

Director of Operations and Strategy

Ifah has over 20 years experience in various CX, UX, operations and strategy roles in global technology and telecom organisations such Meta, Dropbox, Virgin Media and Vodafione. Ifah holds a masters degree in Human Computer Interaction and Lean Six Sigma and PMP certifications. VIEW MORE

Maria Svejdar

Head of Marketing and CX

With over 25 years' experience working in Marketing, Insights and Strategy across the retail grocery, payments and information technology sectors, Maria is passionate about the adoption of digital solutions that bring people, process and technology together, to transform how we work, sell and buy, e VIEW MORE