Judging Panel

An independent panel of recognised and expert judges, both domestic and international, drawn from academia, business and broader related sectors will determine the winners of the Irish CX Impact Awards.

We understand the importance of a fair and objective judging process. That's why we assemble a prestigious panel of industry leaders, renowned for their extensive knowledge, enthusiasm, and expertise in customer experience.

Our selection process is meticulous. Judges are bound by strict confidentiality agreements and declare any potential conflicts of interest. Entries with conflicts are reassigned, ensuring complete impartiality.

This unwavering commitment to integrity is the foundation of our awards programme. Become a part of recognising industry excellence. If you're interested in joining the judging panel, email your details to judges@businessriver.com

2025 Judging Panel

Agnieszka Jozwiak (Judging Coordinator)

Customer Experience Consulting & Advisory, CXPA Ireland

Agnieszka is a CX professional with over 15 years’ proven track record of improving business operating models and innovating service design utilising experience management strategies built around knowledge centred services VIEW MORE

Jennifer Brennan

Thrive Marketing, Thrive Marketing

Jennifer is an experienced marketing and communications professional with a demonstrated history of working in the private and non-profit sector. VIEW MORE

Gavin Carpenter

CEO, Phonovation Ltd

Gavin holds a Degree in Business Management and a Masters in Management from UCD Michael Smurfit Business School. Gavin is an award-winning Lean Principles Practitioner and Change Management Leader. VIEW MORE

Shane Lynn

CEO, EdgeTier

Shane Lynn PhD is co-founder and CEO of EdgeTier, a Dublin-based technology company that builds AI systems to improve customer experience using the insights within customer support conversations. Shane has a keen love of machine learning and data science, working in the area for more than 20 years. VIEW MORE

Tara Martin

Vice-President Customer Success, RentalMatics

Tara has over two decades of experience in strategy formulation, business development, customer experience design and delivery, and driving digital transformation in the car rental industry. Since 2021 she has been serving as Vice President - Customer Success at RentalMatics VIEW MORE

Jenny McCoy

Head of Customer Experience, Irish Management Institute

Jenny has over 20 years’ experience in the design and delivery of customer experience. Throughout her career, Jenny has pioneered process improvements to drive and enhance innovation, collaboration in the pursuit of world class customer experience. VIEW MORE

Aideen McGrath

Head of PR, Communications & Campaigns, Laya Healthcare

Aideen McGrath heads up PR, Communications, and Campaigns at laya healthcare, Ireland’s fastest-growing health insurance provider. She was key in developing and rolling out its successful CX strategy. Laya is part of AXA, the largest insurer in Ireland and the No.1 health insurer in Europe. VIEW MORE

Brian O'Flynn

Director, Capventis

Director and trusted advisor to enterprise and public sector clients with over 25 years of solution delivery experience in the areas of Experience Management, Data Analytics, CRM, and Operational Systems. VIEW MORE

Eddie Stack

CX Director, Insight6 Ireland

Eddie Stack is a CX Specialist at insight6 Ireland with 25+ years of industry experience. He spent nine years as a BNI Executive Director, collaborating with businesses where customer service is vital. His expertise helps organisations enhance customer experience strategies. VIEW MORE