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Explore industry news, insights, and updates from the Irish CX Impact Awards.
Orbea expands UK and Ireland operations to strengthen customer experience
Spanish bicycle manufacturer Orbea has strengthened its UK and Ireland commercial operations through strategic appointments and investment. The expansion includes two new account managers supporting regional growth, dealer relationships, and enhanced CX delivery.
Share Energy introduces digital platform to enhance commercial customer experience
Derry-based energy supplier Share Energy has launched a digital portal enabling commercial customers to monitor multi-site consumption and manage billing. The platform provides real-time tracking of energy usage and grid exports, enhancing operational control and transparency.
Three Ireland wins Best Online Experience & User Interface at Irish CX Impact Awards 2025
Singled out for delivering a future-ready digital platform in 2025, Three Ireland secured the Best Online Experience & User Interface award at the Irish CX Impact Awards 2025, recognised for a comprehensive platform overhaul that placed customer feedback at the centre of every design decision. Rather than applying incremental updates, Three Ireland stripped its existing platform back to fundamentals, gathering real user feedback to identify and address the pain points that most affected everyday interactions. The rebuilt experience prioritised ease of use across every customer touchpoint, with the transformation documented through compelling before-and-after evidence that demonstrated tangible gains in both functionality and customer satisfaction.
Automated Engagement
Customer experience leadership requires AI systems that automate routine interactions whilst regional infrastructure delivers localised support. Organisations deploying autonomous platforms alongside hub expansion demonstrate how technology and geographic proximity strengthen service responsiveness. Casting back to a memorable achievement from last year, 'Vodafone wins Best Use of AI in Customer Experience at Irish CX Impact Awards 2025' recognises AI strategy combining voice and chat assistants with generative AI tools supporting live agents. This achievement establishes benchmarks for the 2026 awards, where AI-powered service delivery will once again be honoured. Furthermore, 'Metro expands UK network to strengthen regional customer experience delivery' demonstrates how freight forwarders establish Leeds, Liverpool, and Belfast hubs to enhance operational flexibility. Regional offices enable faster local decision-making whilst strengthening integration with national and international networks. Meanwhile, 'Klaviyo partners with Google to advance autonomous customer experience delivery' reflects how CRM platforms integrate search, advertising, and messaging capabilities to deliver AI-driven experiences adapting to customer intent. The partnership processes 3.4 billion daily interactions across over 8 billion profiles to enable real-time personalisation. AI automation and regional infrastructure define service delivery evolution. Read each story to understand how autonomous platforms and localised support are strengthening customer engagement.
Malaysia Airlines deploys AI agent to transform passenger CX delivery
Malaysia Airlines has selected Canadian AI platform Ada to power its customer service agent Mavis, strengthening digital customer experience strategy. The carrier implements omnichannel, enterprise-grade agentic AI supporting passengers throughout travel journeys with 24/7 availability.
Klaviyo partners with Google to advance autonomous customer experience delivery
Klaviyo has announced strategic partnership with Google to deliver autonomous AI-driven customer experiences from product discovery through purchase and loyalty. The collaboration integrates search, advertising, and messaging capabilities with real-time decisioning.
Belfast City Airport appoints commercial head to elevate passenger CX
Belfast City Airport has appointed Caroline Rowan as Head of Commercial Development to enhance customer experience through expanded retail, food, and beverage offerings. The move supports long-term growth and sustainable economic development objectives.
Skin Formulas enhances CX capabilities through flagship store expansion
Irish skincare brand Skin Formulas has completed an €80,000 flagship store expansion in Nenagh featuring advanced skin scanning technology and personalised customer experience solutions. The Ireland-based company strengthens global operations whilst maintaining community roots.
Metro expands UK network to strengthen regional customer experience delivery
UK freight forwarder Metro has opened regional hubs in Leeds, Liverpool, and Belfast to enhance customer experience through localised support. The expansion strengthens operational flexibility, responsiveness, and sector coverage across retail, consumer goods, and manufacturing.
Vodafone wins Best Use of AI in Customer Experience at Irish CX Impact Awards 2025
Awarded for its AI deployment last year, Vodafone was named winner of Best Use of AI in Customer Experience at the Irish CX Impact Awards 2025, establishing TOBi & Beyond as a benchmark for AI-driven service excellence in 2026.
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