Honoured for redefining the automotive retail experience in 2025, Toyota Sandyford secured the Best Use of Technology award at the Irish CX Impact Awards 2025, recognised for delivering a seamlessly integrated showroom environment where digital innovation and personal connection combine to elevate the customer journey.

The dealership's approach centres on a thoughtfully designed showroom where interactive screens allow customers to explore independently at their own pace, while client testimonials and behind-the-scenes technology installations reinforce Toyota's commitment to transparency and innovation. This blend of self-directed discovery and personalised interaction creates an immersive experience that moves well beyond traditional automotive retail, positioning the brand at the forefront of customer engagement in a sector increasingly shaped by digital expectation.

Judges commended the depth and coherence of the submission.

"Toyota Sandyford delivered an outstanding entry by blending cutting-edge technology, a welcoming showroom, and personal interaction to create an immersive customer experience. Interactive screens allow customers to begin their journey independently, while client testimonials and behind-the-scenes tech highlight Toyota's commitment to innovation. This seamless integration sets a new standard for customer engagement and digital transformation," the judging panel said.

Toyota Sandyford's achievement reflects the evolving standards within the Irish CX Impact Awards, where organisations are increasingly expected to demonstrate measurable, technology-led customer experience strategies rather than surface-level innovation.

As the 2026 awards cycle approaches, the challenge sharpens: which organisations will raise the benchmark further and define what digital-first customer engagement looks like across Ireland's most competitive sectors?

Visit the official awards website to explore past winners, review award categories, and subscribe to the newsletter for updates and insights into Ireland's CX sector.