Best Online Experience & User Interface

HOW DO I ENTER?

Visit our 'How to Enter' page for our Items Checklist & Step-by-Step Guide. CLICK HERE.

Once you have created your PDF submission and you have all items in the Items Checklist, submit your entry via the Online Entry Form. CLICK HERE.

This award recognises the organisation that has delivered the most effective, engaging, and user-friendly digital customer experience through its online platform or interface. Whether it’s a website, app, portal, or e-commerce environment, the winning entry will demonstrate excellence in user-centred design, seamless functionality, and measurable customer impact. Judges will be looking for intuitive design, ease of use, responsiveness, and a clear focus on customer needs throughout the digital journey. Entry is by a 5-page A4 submission. Judges will be looking for clear, structured responses supported by evidence and visuals where appropriate, addressing the following criteria:

  • Project Overview & Objectives: Describe the purpose of your online platform, app, or interface. What were the customer needs or business challenges it was designed to address?
  • Design & User Experience Approach: Explain your UX/UI strategy. How did you ensure the interface is intuitive, engaging, and user-friendly? Include design principles, accessibility, and cross-device functionality.
  • Development & Implementation: Outline the process used to develop and launch the experience—tools, timelines, testing, user feedback loops, and cross-functional collaboration.
  • Customer Impact & Results: Provide measurable outcomes such as increased conversion rates, reduced drop-off, improved satisfaction scores, session duration, or other CX-related KPIs.
  • Continuous Improvement & Innovation: Share how the platform continues to evolve based on user behaviour, feedback, or innovation. What future enhancements or UX improvements are planned?