Walmart signals the next leap in customer experience with genAI assistant

Walmart’s latest move is a signal to the entire retail industry. With the rollout of Sparky, a generative AI assistant built into its app, Walmart is shifting from transactional to transformational shopping experiences.

Sparky interprets real-world context — like events, weather, or personal preferences — and turns it into smart, timely product recommendations. It reduces friction at every stage of the purchase journey: answering questions, summarising reviews, comparing products, even reordering and booking services.

More than just an assistant, Walmart is positioning Sparky as a foundational layer for future commerce — one that understands not only what customers want, but why and when. For c-suite leaders in CX, the message is clear: AI isn’t just enhancing the experience — it’s becoming the experience.

Read the full article to see how AI is reshaping customer expectations and retail strategies.