US airline United Airlines has announced a new tiered fare structure across all flight class categories designed to enhance customer experience by making it easier for customers to find flight experiences matching their preferences, as reported by Ireland's Travel Trade Network.

The airline will offer three fare options in premium cabins for long-haul international, transcontinental US, and select Hawaii flights including base as a new option, standard, and flexible, joining the airline's existing basic, standard, and flexible fares in economy, improving customer experience through expanded choice and clearer value proposition.

The front cabin will also be branded United Polaris on select transcontinental US and select longer Hawaii flights, with customers who buy standard or flexible fares in United Polaris on these flights having access to United Polaris lounge. Customers who purchase the base option for United Polaris will still have access to the United Club.

United redesigned shopping pages on its website and mobile app to accommodate this change and expects to launch new categories in select markets this month, expanding to additional long-haul international, transcontinental US, and longer Hawaii flights later this year.

Andrew Nocella, United's chief commercial officer, stated, "These new tiered options give customers more choice and make it easier to find a fare that includes the benefits they want most – whether that's a great value, added perks, or maximum flexibility."

For domestic and short-haul international flights and travel in United Economy cabins on long-haul international flights, there is no change to what's included in basic, standard, and flexible categories, which will simply be displayed on United's shopping pages in new, clearer way.

Explore how airlines are enhancing customer booking experience through tiered fare structures in the complete coverage.