Sprinklr and SAMY have strengthened their global partnership, merging Sprinklr’s unified customer experience platform with SAMY’s social-first marketing expertise. The collaboration bridges insight and execution, enabling brands to deliver human-first experiences across channels while driving measurable business outcomes.

The alliance introduces a unified model that integrates advanced technology with strategic marketing services, reflecting a broader shift in customer experience strategy. Organisations increasingly struggle to convert fragmented data into actionable insights, with only a quarter reporting direct revenue growth from AI and machine learning initiatives. By combining Sprinklr’s AI-native platform with SAMY’s end-to-end marketing capabilities, brands can break down silos, optimise customer journeys, and deliver seamless, connected interactions across digital touchpoints.

Enterprise marketing and customer experience teams, digital transformation units, and global brands seeking social insights are primary beneficiaries. The partnership enables automation of customer engagement, predictive understanding of behaviour, and data-driven personalisation. Leading companies have shown that strategically integrating AI with marketing expertise drives innovation, enhances the customer experience, and generates measurable ROI.

This expansion moves beyond tactical support to a regionally integrated model emphasising both technology and human insight. It positions AI-powered customer data integration as the next battleground for customer experience platforms, giving brands tools to combine intelligent automation with strategic marketing.

The outcome is more meaningful, scalable engagement, deeper insights into customer behaviour, and faster, measurable business impact. Brands adopting this approach can create more natural, human-like interactions while leveraging technology to inform strategy and optimise performance across all channels.

Explore how Sprinklr and SAMY are shaping the future of AI-driven customer experience and marketing strategy in the full article.