AI is here to stay, but empathy still matters. That’s the insight driving Sobot’s new “AI-First” strategy, a bold move to make automated service feel more human. With global demand for AI in customer experience surging, set to nearly quadruple by 2030, Sobot is betting big on solutions that strike a smarter balance between efficiency and empathy.

Its new approach is built on five pillars: omnichannel, scenario-based, multi-role, generative, and secure AI. Together, they’re designed to deliver seamless service across platforms, tailor support by industry, empower agents, and uphold strict data privacy standards.

But at the core is something simple, making customers feel understood.

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