Homebase doubles down on Irish market with digital-first push

CDS Superstores is accelerating its customer experience strategy in Ireland with the August launch of a dedicated Homebase website. The move gives Irish consumers fast access to 40,000+ products—alongside one-hour click-and-collect from Garden Centre by Homebase locations.

It’s a bold signal of CDS’s commitment to frictionless shopping and digital innovation, as it continues to integrate and revitalise legacy brands like Wilko and Homebase. With eight Irish Garden Centres now embedded within The Range superstores, the digital expansion reflects a wider play to streamline cross-channel journeys and boost loyalty in a competitive DIY and home market.

Read the full article for more on CDS’s strategy in Ireland.