Experience rewired

There’s a shift happening—not in what customers want, but in how sharply businesses are tuning in. Behind the scenes, powerful investments in AI, security, and smarter support systems are redrawing the map of what it means to serve well. It’s no longer just about speed or scale. 

The real edge lies in knowing what matters before the customer has to ask. This issue dives into bold moves—from fresh hires with global reach to precision tech saving lives and time. Each one reflects a growing truth: great experience is built not just at the surface, but deep in the structure.