Celebrated for its forward-thinking initiative last year, Electric Ireland’s Customer Connect programme named Most Engaging Employee Programme at the Irish CX Impact Awards 2025, celebrated for putting people at the heart of the organisation’s transformation and embedding customer-centric thinking across all levels of the business.

The award-winning initiative created an immersive environment where employees gained empathy and confidence to challenge decisions, ensuring that customer voices directly shape actions from frontline teams to the boardroom.

Professional actors brought customer personas to life, making training authentic and engaging, while benchmarking with external experts helped set clear, measurable goals for growth and development.

“Our judges were impressed by the depth of engagement and the thoughtful integration of customer personas into everyday decision-making,” the panel said. “From immersive training experiences to embedding insights into strategic forums, this initiative demonstrates how people-focused design can drive tangible business outcomes and elevate the customer experience.”

Electric Ireland’s recognition reflects the evolving standards of the Irish CX Impact Awards, where winners are distinguished by their ability to combine strategic vision, innovative practices, and measurable impact on employees and customers alike. The programme illustrates how employee engagement, creativity, and structured learning can foster a culture of excellence and accountability.

Riding the wave of 2025’s accolades, the question on everyone’s mind: who will rise to set the next benchmark, drive deeper engagement, and champion transformative, customer-focused strategies in the sector this 2026?

The Irish CX Impact Awards convene the country’s leading customer experience professionals, providing a platform to celebrate innovation, share best practices, and recognise initiatives delivering outstanding impact.

Visit the official awards website to explore past winners, review award categories, and subscribe to the newsletter for updates and insights into Ireland’s CX sector.