Customer surveys alone are insufficient for understanding CX, study finds

Author: CXDRIVE
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Conversational intelligence can help fill in the gaps in insight left by traditional surveys, and merging the two approaches can help leaders craft better experiences. Perfection is impossible in customer experience, so knowing what went wrong and how badly it affected the customer is valuable insight. Conversational intelligence is well-suited for unearthing this information, according to Cantor. 

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