US technology provider Adobe and UK retailer Tesco have announced strategic AI partnership to improve shopping experience for customers with helpful, personalised prompts offering individual recommendations, ideas, and deals.

Tesco plans to use Adobe AI and agentic AI capabilities to better interpret and anticipate customers' needs for even more personalised and helpful shopping experience, enhancing customer engagement through intelligent content delivery and tailored offers by Tesco.

With more than 24 million Clubcard households, Tesco has established one of the largest loyalty and reward schemes in UK retail, with millions of customers receiving personalised and timely offers, product recommendations, and recipe ideas. Through its partnership with Adobe, utilising AI and creative technologies, Tesco aims to accelerate personal engagement and improve service offered to customers.

Using technology like Adobe's agentic AI capabilities and Adobe Firefly Foundry, Tesco's personalisation and AI teams will be able to use customer intelligence responsibly to better anticipate customers' needs, serving up cutting-edge, personalised content, offers, and experiences across digital channels.

Becky Brock, Tesco Group Customer Digital Transformation Director, stated, "At Tesco, we want customers to feel that the more they use their Clubcard, the more use it is to them. Working with Adobe, we can be even more responsive to the needs of shoppers. We can act in the moment, getting the right messages, savings or ideas to the right customers, just when they need them. Our focus is always on finding ways to surprise and delight our customers, and the partnership with Adobe gives us more ways to do that - using AI to benefit our customers with shopping experiences that are genuinely personalised, convenient and helpful."

Explore how AI partnerships are transforming retail customer experience through intelligent personalisation in the full coverage.