2025 Winners
Please see below the winners and finalists from the 2025 Irish CX Impact Awards.
The winners were announced on Thursday, December 4th, at the Royal Marine Hotel, Dun Laoghaire.
CX Champion 2025
WINNER:
Bank of Ireland
CX Leader 2025
RECIPIENT:
Marc Giles, Head of Customer Experience, Aer Lingus
Customer Contact Centre of the Year
WINNER:
Just Eat Takeaway
FINALISTS:
- BOYLE Sports
- ESB Networks
- Just Eat Takeaway
- New Ireland Assurance
Best Customer-Centric Culture
WINNER:
TestReach
FINALISTS:
- Allianz Ireland
- Calor
- ptsb
- TestReach
Most Engaging Employee Programme
WINNER:
Electric Ireland - Customer Connect
FINALISTS:
- 3Dental - Dental Nurse CPD Programme
- Electric Ireland - Customer Connect
CX Manager of the Year
WINNER:
FMI - Scott Maher
FINALISTS:
- ADEC Arise - Michael Duhy
- BOYLE Sports - Rachel Tiernan
- FMI - Scott Maher
- STATSports Group - Paddy McShane
- Tive - Seán Reid
- Yuno Energy Group - Geoff Keenan
CX Team of the Year - Large
WINNER:
BOYLE Sports Customer Operations
FINALISTS:
- BOYLE Sports Customer Operations
- Bus Éireann - Independent Travel Support Team
CX Team of the Year
WINNER:
FMI - Bus Eireann School Transport Team
FINALISTS:
- ADEC Arise - ComReg Team
- FMI - Bus Eireann School Transport Team
- Millies Beauty
- ptsb
- TestReach
- Yuno Energy
CX Rising Star of the Year
WINNER:
Flogas Ireland - Kerry McGrath
FINALISTS:
- Flogas Ireland - Kerry McGrath
- Musgrave Group - Aoibhe Murphy
- Tive - Seán Reid
Best Use of AI in Customer Experience (CX)
WINNER:
Vodafone - TOBi & Beyond
FINALISTS:
- Fin (by Intercom) – The AI Support Transformation
- Klearcom - Innovative Cloud-Based
- Vodafone - TOBi & Beyond
Best Online Experience & User Interface
WINNER:
Three Ireland - A Future-Ready Digital Experience
FINALISTS:
- All human - Waterways Ireland
- bonkers.ie - Seamless Digital Journey
- Three Ireland - A Future-Ready Digital Experience
CX Impact in Retail & In-Store Experience
WINNER:
Centra Drumcondra
FINALISTS:
- Centra Drumcondra
- The Kylemore Cars
- Toyota Liffey Valley
Best Innovation in CX
WINNER:
Klearcom
FINALISTS:
- bonkers.ie - Direct to Driver
- eir - Wide Fi Ireland’s First WiFi 7 System
- FMI & MyMilkman
- Iarnród Éireann Irish Rail
- Klearcom
- Tive – Renewal Probability
- Vodafone – TOBi & GenAI: Enhancing CX
Digital Impact in CX
WINNER:
Yuno Energy Group
FINALISTS:
- Bank of Ireland
- bonkers.ie
- Calor
- Ernst & Young Ireland
- ESB Networks
- Yuno Energy Group
Best Use of Customer Feedback & Insights to Improve CX
WINNER:
ptsb
FINALISTS:
- Clubs to Hire
- ptsb
Best Use of Technology
WINNER:
Toyota Sandyford
FINALISTS:
- Toyota Sandyford
- Valeo Vision Systems - AI-Powered Defect Detection
Best Customer Loyalty & Reward Programme
WINNER:
ESB Networks - "Is This a Good Time?"
FINALISTS:
- Aer Lingus – AerClub Innovations in Loyalty
- ESB Networks - "Is This a Good Time?"
CX Impact in Utilities
WINNER:
Yuno Energy Group
FINALISTS:
- bonkers.ie
- Calor
- Yuno Energy Group
CX Impact in Financial Services
WINNER:
Bank of Ireland
FINALISTS:
- Bank of Ireland
- Intact Insurance
CX Impact in Public & Professional Services
WINNER:
STATSports Group
FINALISTS:
- STATSports Group
- The Passport Service
CX Impact in Technology, Media & Telecoms
WINNER:
Klearcom
FINALISTS:
- Klearcom
- TestReach
- Vodafone





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