Ten Technologies has introduced Premier Lifestyle, a customer loyalty platform for the UK arm of HSBC Holdings PLC, giving HSBC Premier customers priority access to travel, restaurants, entertainment and experiences. The service uses single sign-on from the HSBC UK mobile banking app, embedding the offer directly inside the bank's existing customer journey.

Detailed in the announcement, the London-based customer experience and loyalty platform completed its own rebrand from Ten Lifestyle to Ten Technologies alongside the launch, reflecting increased focus on its proprietary Ten digital platform. The Premier Lifestyle service follows a multi-year contract Ten signed with HSBC in January.

The structural driver behind the launch is banks embedding lifestyle and loyalty benefits directly inside their own mobile banking apps rather than through separate concierge channels, letting premium account holders access travel and entertainment perks without leaving the banking journey they already use daily.

Beyond HSBC, Ten Technologies provides concierge and lifestyle technology to private banks, premium payment card providers and financial institutions across Europe, the Middle East, Africa, the Americas and Asia-Pacific, built around its proprietary Ten digital platform. The company generates most of its revenue through service fees paid by corporate clients under multi-year contracts, of which the HSBC deal is one.

Ten Technologies Group PLC trades on the London Stock Exchange under the ticker TENG, with a market capitalisation of around £65 million to £70 million. The company said its overall HSBC contract is worth between £250,000 and £2 million in revenue.

HSBC Holdings PLC is a London-headquartered global banking group listed on the London Stock Exchange under the ticker HSBA, and Premier is its tier for higher-net-worth banking customers in the UK.

For the sector, the tie-up reflects growing competition among premium banking tiers to differentiate through embedded lifestyle benefits, with financial institutions increasingly outsourcing loyalty and concierge technology to specialist platforms rather than building it in house.

Source: lse.co.uk