Egyptian customer experience platform Tactful AI has raised USD 1 million (€840,000) in pre-Series A funding to strengthen market presence and accelerate research and development according to a Disrupt Africa report.

The Egypt-based startup provides enterprises with unified CX infrastructure through agentic AI, enabling businesses to manage, engage, augment, and understand customer journeys across multiple touchpoints via a single dashboard. Tactful AI currently serves enterprise customers including Elaraby Group, Raneen, Lucky App, valU, and Bosta across retail, fintech, logistics, and consumer services sectors.

The funding round was co-led by Foras AI and M Empire, with participation from deep-tech angel investors. Capital will support growth in the Egyptian market, regional expansion across EMEA, and accelerated R&D investment, building on USD 5 million (€4.75 million) previously invested in research over recent years.

Tactful AI achieved over 100x growth in platform usage over the past 12 months, driven by focused strategy centred on product-market fit and close collaboration with select enterprise customers. The company targets Series A funding within 12 months.

Mohamed Elmasry, founder of Tactful AI, stated the company prioritised depth over speed, focusing on product-market fit and working closely with enterprise customers to solve real CX challenges, resulting in substantial platform usage growth and clearer understanding of agentic AI application in production environments.

Founded by Mohamed Elmasry, Mohammad Hassan, and Sherif Khairallah, Tactful AI was acquired by European communications provider Dstny in 2022 before founders reacquired the company in July 2025. The startup plans to double R&D investment over the next three years, reinforcing commitment to advancing agentic AI capabilities for enterprise customer experience transformation.

Explore how agentic AI is reshaping enterprise customer experience infrastructure in the full article.