Irish skincare brand Skin Formulas has completed an €80,000 expansion of its flagship store in Nenagh, County Tipperary, delivering enhanced customer experience through advanced consultation capabilities and personalised solutions according to a Tipperary Live report.

The expanded space offers in-depth skin consultations, advanced skin scanning technology, and fully personalised skincare solutions, drawing on over 20 years of skin expertise. The Ireland-based company now employs 10 people locally, supplies products to over 130 business-to-business partners across Ireland, and ships to more than 20 countries.

Founded by Geraldine Jones in 2019, Skin Formulas operates from dedicated premises on Kenyon Street alongside a 2,500 square foot warehouse where products are picked, packed, and shipped across Ireland and internationally.

The company operates from a Northern Ireland fulfilment centre servicing Northern Ireland and the UK, and recently began working with a European distributor based in Lithuania.

Skin Formulas collaborates with leading international manufacturing partners including three in South Korea, one in Turkey, and one in the UK, ensuring global innovation standards whilst maintaining headquarters in Nenagh. In 2024, the company became a Certified B Corporation after a rigorous 12-month process, becoming one of only a handful of Irish skincare brands achieving certification.

The brand won its first global skincare award in 2025 for its lip treatment, alongside recognition as Irish Skincare & Bodycare Brand of the Year. Community impact remains central to brand ethos, with Skin Formulas supporting over 60 Irish charities and community initiatives nationwide.

The company has expanded its executive team with appointment of Chief Operating Officer Emma Hogan alongside formation of an advisory board to support global growth ambitions and international scaling.

Discover how Irish skincare brands are enhancing customer experience through strategic expansion in the full story.