Retailers must harness AI to personalise the shopping experience

Author: The Irish Times
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AI is transforming how Irish retailers engage with customers, with tools like generative AI, loyalty apps, and real-time data enabling highly personalised in-store and online experiences. Experts from Dell Technologies and EY Ireland highlight use cases ranging from virtual wine advisors to beacon-driven promotions.

Yet many retailers struggle with fragmented adoption. Without a unified strategy, businesses risk data silos and missed opportunities to scale AI across the customer journey. To stay competitive, the sector must move beyond experimentation and embrace AI as a core part of retail strategy.


See how AI can turn your customer data into a competitive advantage. Read more.
 



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