UK turf maintenance machinery provider Redexim has strengthened its presence in Northern Ireland with the appointment of Keys Brothers as its official partner for the region, enhancing customer service capabilities through expanded local access and technical expertise, according to a company announcement.

The partnership ensures that customers across Northern Ireland will now have direct access to Redexim's full portfolio, supported by local expertise and responsive aftersales support. Based in Hillsborough, Keys Brothers operates as well-established family business with over 25 years' experience in the industry, maintaining strong reputation for customer service and technical expertise whilst supporting customers across Northern Ireland with dedicated sales specialists, product demonstrators, and highly mobile team of field service technicians.

The new partnership forms part of Redexim's wider UK growth strategy, ensuring customers throughout Northern Ireland benefit from enhanced access to its industry-leading range of turf maintenance machinery and specialist equipment. Redexim has built global reputation for innovation and durability, known for pioneering products such as the Verti-Drain, continuing to develop advanced solutions designed to improve surface performance across sports turf, golf, landscaping, and amenity sectors worldwide.

Allen Whellans, regional manager for the North at Redexim UK, stated, "We were at a point where Redexim's going one way and we need to be aligned with partners in areas that are pushing forward. It's quite clear to see that Keys Brothers is that partner."

Under the new agreement, Keys Brothers will operate across the entirety of Northern Ireland, providing full sales, service, and support for the Redexim range. A key strength of Keys Brothers lies in its proactive approach to customer engagement, with sales representatives and technicians operating on the road, making the team highly visible and accessible to customers throughout the region.

Explore how strategic dealer partnerships are enhancing regional customer service delivery in the full article.