Irish financial management and ERP specialist The Noledge Group has launched SRUU, a new digital platform designed to help multi-site retailers streamline operations, improve data visibility and manage energy usage more effectively, according to Think Business.

Backed by an initial investment of €250,000, SRUU is expected to generate an additional €1 million in revenue for the group by 2028 and will support the creation of 10 new roles spanning product development, customer support, finance, sales and marketing.

The platform integrates electronic point-of-sale data with supplier, accounting and energy management systems, giving operators a unified view of performance across one or multiple locations. Already in use across more than 600 stores in Ireland and the UK, SRUU counts Corrib Oil, Jump Juice Bars, Sewell on the Go and Jos Richardson & Son among its existing customers. Noledge plans to double its customer base within three years as part of its expansion strategy.

SRUU builds on Noledge's earlier Connections platform and is designed to consolidate fragmented retail systems into a single environment, reducing administrative complexity and supporting more informed decision-making for store operators and business owners alike.

Energy management forms a core part of the platform's offering, with SRUU analysing and automating energy usage to help retailers reduce costs and lower carbon emissions, an area of growing focus for businesses balancing rising operational expenses with sustainability commitments.

Ladislav Zimanyi, Head of Operations at SRUU, said: "SRUU is a one stop solution for retailers to automate processes and improve operational visibility. It is designed to scale alongside growing businesses and to support expansion as new sites are added."

Zimanyi added: "The ability to identify trends and patterns in a fast changing retail environment will help businesses stay competitive. We see strong demand for digital capabilities and we are focused on supporting a new generation of retailers as they grow."

The launch reflects a broader shift within the retail sector toward unified digital systems that deliver both operational efficiency and real-time intelligence, as businesses managing distributed estates seek platforms capable of centralising data across multiple channels and locations.