Manuela Savini, Head of Marketing and CX at Total Digital, has been confirmed as a member of the judging panel for the Irish CX Impact Awards 2026, bringing over 25 years of experience across strategic marketing, digital customer experience, and digital transformation to the evaluation of customer experience excellence across Ireland.

Savini's career is rooted in financial services and has broadened through agency work with clients across multiple sectors, a combination that gives her a distinctive perspective on how technology can strengthen engagement across the full customer lifecycle, from acquisition through retention and customer loyalty. 

At Total Digital, an award-winning digital agency based in Dublin, she advises clients on marketing, customer experience, and digital strategy, applying a client-and-agency hybrid lens that is attentive to both the strategic ambitions organisations set for their CX initiatives and the digital execution required to deliver measurable outcomes. 

Her particular interest in initiatives that combine strong digital performance with genuine customer and business impact gives her an evaluator's eye well suited to a programme that assesses entries on the strength of their real-world results as much as their strategic intent.

The Irish CX Impact Awards 2026 spans 27 categories covering the full breadth of customer experience in Ireland, from CX Champion and digital experience to sector-specific awards in financial services, retail, healthcare, and utilities, alongside people-focused categories including CX Manager of the Year and CX Rising Star of the Year.

Savini joins a panel coordinated by Agnieszka Jozwiak of CXPA Ireland, alongside Darragh Brien of the National College of Ireland, Gavin Carpenter of Phonovation, Evin Conway of CSG, Rachael Corcoran of EPAM Systems, Collette Gleeson of Comfort Keepers Ireland, Laura O'Toole of Coimisiún na Meán, Tara Martin of RentalMatics, Jenny McCoy of the Irish Management Institute, Ann Marie O'Donnell of Actavo, Eddie Stack of Insight6 Ireland, Dr Fred Creedon of MTU, and Brian O'Flynn of Capventis.

The awards gala will take place on 4 November 2026 at the Crowne Plaza Hotel, Santry.

Visit the official Irish CX Impact Awards website to explore the shortlist, review category details, and meet the other members of the judging panel. Subscribe to the newsletter for other news and updates.