UK-based vehicle leasing firm Leasecar, the consumer-facing brand of Central Contracts, has launched a redesigned website featuring a refreshed brand identity, enhanced search functionality and a streamlined customer journey designed to reduce the number of clicks required to complete key actions, according to Motor Trade News.

The new platform allows customers to browse vehicles by make, model, body type, budget, electric vehicle availability and in-stock status, expanding the search capabilities available to users seeking leasing deals. The website has been built on a new content management system, giving the company greater flexibility to update content and respond to shifting customer demand.

Leasecar has also introduced a dedicated Leasing Guide Hub, providing educational content designed to help customers better understand the leasing process and make more informed decisions. According to the company, the new platform has already generated increased site traffic since going live.

The redesign includes an updated logo, revised colour scheme and improved navigation, with a deliberate effort to reduce industry jargon and present information more clearly throughout the customer journey.

Gareth Roberts, Strategy Director at Central Contracts, said: "The new website is clean, fresh and, above all else, simpler for customers to navigate, which was our primary objective."

Roberts added: "We've also ensured that customers have access to a comprehensive range of information and search tools, enabling them to find the right leasing deal for their needs quickly."

He said the company has "worked hard to make key actions, such as submitting an enquiry or completing an application, as straightforward and transparent as possible," recognising the importance of a user-friendly customer journey across all stages of the leasing process.

Leasecar has nearly 30 years of experience in the vehicle leasing sector, and Roberts said the redesign forms part of the company's ongoing commitment to customer service, expressing confidence that its "longstanding presence within the industry and continued commitment to delivering exceptional service will inspire confidence in both existing and future customers."

For the complete details of the Leasecar website redesign, read the full article.