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H&M names experienced insider its new UK/Ireland MD

Author: FASHIONNETWORK

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It’s a big job to take on. She’ll oversee a team of around 7,000 people, more than 200 physical stores and the digital platforms. And while the UK fashion retail market may be facing challenges at present, the company still said it’s “one of the brand’s most significant markets globally”.

O’Rourke has more than 25 years of experience at the Swedish retail giant and “brings a wealth of retail expertise and leadership to her new role”.

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