Entain redefines in-shop betting experience

Entain has completed its Group BetStation (GBS) rollout, marking a major milestone in its retail digital transformation strategy. Over 12,000 terminals now span 2,400 Ladbrokes and Coral shops across the UK and Ireland, driving a 50% rise in Grand National bets and doubling football bet builder activity in just six months. Developed entirely in-house with input from 14,000 retail staff, GBS is transforming customer engagement and redefining what’s possible for digital retail experiences. As speculation grows around potential shop acquisitions in Ireland, this move strengthens Entain’s market position and sets a new benchmark for integrated customer journeys.

Read the full article to see how digital platforms are redefining retail experiences.