Currys has rolled out electronic shelf edge labels (ESEL) across its stores in the UK and Ireland.
The new ESELs replace traditional paper price tags with dynamic digital displays, which Currys said offer customers real-time pricing, clearer product information, and easy-to-scan QR codes for more information.
A centralised system also ensures pricing accuracy and consistency across all channels. The
ESELs are currently available in over 150 stores, with Currys expecting to complete the rollout to all stores by 13 November.
The electronics retailer said the move will improve the customer experience and free up employees to focus on helping customers.
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