Apple is trialing a new chatbot-based Support Assistant within the Apple Support app, now available to a limited number of iPhone users via a new “Chat” button. The AI tool can answer Apple-related questions, offer troubleshooting guidance, and explain device features, but won’t discuss unreleased products. If it can’t resolve an issue, chats can be escalated to human support staff. Apple notes the experimental feature may make errors and advises users to verify important details, with no timeline yet for a full rollout.

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