Best Customer Loyalty & Reward Programme


Visit our 'How to Enter' page for our Items Checklist & Step-by-Step Guide. CLICK HERE.

Once you have created your PDF submission and you have all items in the Items Checklist, submit your entry via the Online Entry Form. CLICK HERE.

This award will recognise the organisations in Ireland that have demonstrated exceptional dedication to fostering customer loyalty and delivering outstanding rewards experiences. Judge’s will want to see innovative organisations who have crafted remarkable strategies, leveraged cutting-edge technologies, and implemented creative initiatives to build enduring customer relationships. Entry is by a 5 A4 page PDF submission; the judges will be looking for clear information backed up by facts that pays particular attention to the criteria listed below.

Entry is by a 5-page A4 PDF submission; the judges will be looking for a clear plan and evidence that it is delivering on core objectives, paying attention to the criteria listed below.

  • Programme Background: Please provide a background of the loyalty and reward programme, including its purpose, target audience, and industry context. You should provide a clear overview of the program's inception, the challenges it aimed to address, and any unique factors that influenced its development.
  • Objectives: Please outline the programme’s objectives and how they align with the organisation's overall business strategy. Please provide specific and measurable goals, such as increasing customer retention, driving repeat purchases, or improving customer satisfaction.
  • Implementation: Please outline how the loyalty and reward programme has been implemented, particularly over the last 12 months, including key insights into the program's structure, communication channels, enrolment processes, and ongoing management.
  • Innovation: Please demonstrate what is innovative about this programme. Highlight any unique features, creative approaches, or technological advancements that differentiate your program.
  • Impact: Highlight the impact and tangible results of the programme, including clear evidence of its effectiveness, such as increased customer retention rates, improved customer satisfaction scores, or enhanced customer lifetime value.